Helping professional services firms to take market share from their competitors
In these difficult economic times, Wheeler Associates advises professional services firms how to grow their businesses by utilising the most effective marketing practices. We also train and coach partners so that they have the necessary business development skills to win new business in the face of stiff competition. We recognise that many professional services markets are either static or shrinking and that ambitious firms will have to take market share from their competitors in order to grow.
For 25 years, we have worked with partners from across a range of professional services firms refining our understanding of those marketing and business development practices which work best for firms in this sector.
We understand the partnership culture and why partners are often reluctant to embrace marketing. This understanding and our experience has allowed us to work successfully with many firms to educate, direct, support and coach partners to become first-class marketers and winners of new business.
In the course of our work, we have developed a proprietary model for defining 'best in class' marketing for professional services firms. All our work for clients is underpinned by this model which identifies seven processes which are critical to marketing success.